To whom much is given, much is required. As a brand builder, educator and author, I believe we all have a unique vantage point and creative voice that stems from the totality of our experiences. Our point-of-view can be harnessed and translated into tangible products or services that echo our perspective. It becomes the epicenter of our brand.
A burgeoning brand must be targeted, timely and above all relevant. It must encapsulate macro trends and tap into micro trends that fill a void and exploit a niche. It must reveal differentiation in saturation. It must have dynamism that creates demand. In this day, time and age, brands must penetrate lifestyles, foster relationships and support social causes, promote awareness and engage philanthropy.
As brand builders and social media gurus, we sway from vulnerable to invincible on the continuum. We thrive in a multi-faceted toil to be creatively heard, witnessed and embraced. We are inspired to live our dream, be our genius and fight to succeed. Daring failure is what resets the trajectory for success and truly emancipates vision untold -- one brand at a time. #youareyourbrand.
Lisa Hopkins Newell
